Zoe Partridge is founder of WEAR the WALK and a nominee for our Fashion category at the h100 Awards. WEAR the WALK is a new concept enabling women to discover, access and sample the very best emerging and established luxury fashion designers.
9 questions with Zoe Partridge.
1. What inspired you to create WEAR the WALK?
A dress, an expensive dress which I spent half my monthly pay check on and ended up wearing only once. That was the moment I decided I needed to change women’s perception of ‘I have nothing to wear’, and reduce the consumption of fast fashion. I used to work in Luxury fashion, and it frustrated me then that it was inaccessible, almost to the point of restrictive. But it shouldn’t be… We should be able to wear what we want, when we want, but not have to waste half a month’s salary on it. So the mission is to democratise the industry and give voice to the next generation of fashion innovators.
2. When creating the company, was your aim to make a difference and trigger people to think differently?
Yes, Fashion is the 2nd biggest polluter and it’s getting worse with the rise of fast fashion which promotes items being worn once and ending up in landfills.
3. Is there and particular passion you think drives your work?
My biggest driver is customers, seeing how great they feel wearing something amazing, but not having to worry about whether they’ll only wear it one. In conjunction to this it is of course the damaging effects of fast fashion, it’s the world’s second largest polluter and it’s only getting worse. We have to start to be conscious with our fashion habits.
4. If you could sum yourself up in three words, what would they be?
Determined, enthusiastic and ambitious.
5. What was the hardest challenge you were faced with whilst developing WEAR the WALK?
Having no one to challenge me when it comes to designer, strategy and scaling. I love being on my own, but it can be lonely. Furthermore continuing to developed/grow whilst seeking funding.
6. Where do you see WEAR the WALK in five years’ time?
World domination! The overriding mission is for everyone to own a capsule wardrobe and RENT the rest.
7. What/who do you consider your biggest inspiration?
I think inspiration can come from anywhere. My friends inspire me to try and change their minds about fashion (not all being interested in it), my team inspire me to keep motivated, and my old boss inspires me to try and beat the odds. I’d say from a woman in business perspective someone like Carolyn Franklin has been an amazing influence. And at the moment I’m listening to a lot of Tim Farris - trying the whole Stoicism thing… Not the easiest though when you’re like an energetic puppy!
8. What is your favourite thing to do in your spare time?
Enjoy a drink and a catch up with my friends and family, catch up on a bit of me time.
9. Finally, what excited you the most about what you are doing?
Chasing behaviour and disrupting a broken industry. I want to categorically change the way people shop by offering women the chance to experience the thrill of a new purchase without any of the retail guilt and experiment with their wardrobes and find their self-image.